The world of SEO is complex and hard to get into. Or at least, that’s how it can look from the outside. Once you dip your toes in the water, however, you’ll notice that 80% of what you need to optimize your business website can be learned in a week. And getting those 80% right will already put you leagues ahead of many of your competitors.
If you’d like to know where to start and what you should focus on first, this is the right place. Here are five quick tips that will help get your SEO efforts off the ground.
1 – Conduct Regular Keyword Research
Think of keyword research as the compass that guides your SEO strategy. Understanding the terms your potential customers use when they search online is crucial to tailoring your content to meet their needs. And this isn’t just a one-time task; market trends shift, and so does the language people use.
Different SEO tools like Google Keyword Planner and SEMrush can make this research process easier. There are also plenty of guides out there to get you started. Another alternative is to hire an SEO in Denver company to help with research and analysis. The SiteWired Web Solutions website has more info on this.
2 – Focus on Local SEO
If you run a local business, this tip is especially for you. Local SEO is about making your business visible in geographically related searches. It helps you connect with people in your area who are looking for services like yours right now.
How can you improve your local SEO? Start by claiming your Google My Business listing. Make sure your contact information is consistent across all online platforms, and encourage satisfied customers to leave positive reviews. These steps make it easier for locals to find and trust your business.
There are plenty of other local SEO best practices you can follow. The main advantage of going local is that it lets you compete with a smaller number of other businesses. It is much easier to rank higher for local keywords compared to generic industry keywords.
3 – Optimize Your Website for Mobile Devices
Nowadays, more people browse the internet on their phones than on computers. As a result, if your website isn’t optimized for mobile, you’re potentially turning away a huge chunk of your audience.
A mobile-friendly site adjusts seamlessly to different screen sizes, provides easy navigation, and loads efficiently. This not only enhances user experience but also improves your rankings in search results, as search engines favor mobile-friendly websites.
4 – Improve Page Load Speed
Your visitors expect your pages to load quickly. Even a few seconds’ delay can lead to frustration and, worse, the user leaving. This impacts not just user experience but also your SEO, as search engines penalize slow-loading sites.
You can use tools like Google’s PageSpeed Insights to check your site’s speed and receive specific recommendations for improvement. Often, optimizing image sizes, reducing redirects, and leveraging browser caching can dramatically increase speed.
5 – Leverage Internal Linking
Internal links are a powerful and often overlooked tool in SEO. An internal link is when a page in your website has a link to another page in your website. This can be used to guide users to more and more useful content on your page, making content easier to discover and improving user engagement.
That is good for your conversion rates in general. In addition, internal links are also good for SEO, as they can make your website easier to crawl and index, as well as helping to distribute page authority throughout your site. The result of this is better rankings, more organic traffic, and more leads to potentially turn into customers.
