If you’re here to find out the terms of their new bonus offer – you’re in the right place.
They are currently offering up to $1,000 when you open an account and transfer in funds. More details on that below.
For those who may not have heard of E*TRADE before, it might surprise you to learn that the E-Trade Financial Corporation, often shown as E*TRADE in marketing materials, was founded in 1982. They’re now a subsidiary of Morgan Stanley, a well-known multinational investment bank and financial services company, and publicly traded on the New York Stock Exchange.
When I first started investing, E*TRADE was one of the first brokerages I’d heard about. I still remember their famous Super Bowl ad – we wasted $2 million dollars:
E*TRADE may have spent $2 million on that ad but they still have enough money left over to give out to new customers.
Let’s see the details:
Table of Contents
E*TRADE’s bonus offer is broken up into two terms:
- New customer opening only one account (New Account Bonus)
- Existing customers or new customers opening more than one account (Existing Account Bonus)
They share the same landing page but here are the details of each:
E*TRADE New Account Bonus – up to $1,000
E*TRADE has a new account bonus of up to $1,000 when you transfer in a large sum. Remember to use the promotion code , which should be populated when you open the account through the linked page below.
Once you open an account, transfer in new funds within 60 days and your bonus will be calculated based on the table below. You can deposit cash or securities, as long as they are from an external account and made within 60 days of account opening.
This offer is only for a self-directed brokerage non-retirement account and you must keep the assets in the account for at least six months.
| Deposit Amount | Bonus Amount |
|---|---|
| $1,000 – $24,999 | $100 |
| $25,000 – $49,999 | $150 |
| $50,000 – $99,999 | $200 |
| $100,000 – $199,999 | $300 |
| $200,000 – $499,999 | $600 |
| $500,000+ | $1,000 |
E*TRADE is one of the many brokerages that now offer free trades. For years, their new account promotion include free trades but now everyone gets them!
E*TRADE Existing Account Bonus – $400
If you have an existing E*TRADE account or you are a new customer who wants to open multiple E*TRADE accounts, the terms are slightly different.
For the new account, the terms follow everything from the above section.
For the existing account, you have to deposit at least $500,000 into the account to get $400. There are no additional tiers.
The landing page is the same, you can click on “Orfer Details” to see the terms.
How Does This Bonus Compare?
We list a lot of brokerage promotions and this offer from E*TRADE is not as generous as some of the others we’ve seen.
For example, this offer from TastyTrade is way better. You can get up to $5,000 and it’s valid for new or existing customers. The tiers are more generous too:
| Deposit Amount | Cash Bonus |
|---|---|
| $2,000 – $4,999 | $50 |
| $5,000 – $24,999 | $100 |
| $25,000 – $99,999 | $500 |
| $100,000 – $249,999 | $2,000 |
| $250,000 – $499,999 | $3,000 |
| $500,000 – $999,999 | $4,000 |
| $1,000,000 – $4,999,999 | $5,000 |
The lowest E*TRADE starts lower, at just $1,000, but once you hit $25,000 the bonuses are wildly divergent. TastyTrade will give you $500 whereas E*TRADE only offers you $150. And the amounts get even better as you go up in deposit amounts.
And TastyTrade isn’t a brand new brokerage looking for customers – they were founded in 2011.
E*TRADE is a fine brokerage but their bonus needs some work to be competitive with others.
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About Jim Wang
Jim Wang is a forty-something father of four who is a frequent contributor to Forbes and Vanguard’s Blog. He has also been fortunate to have appeared in the New York Times, Baltimore Sun, Entrepreneur, and Marketplace Money.
Jim has a B.S. in Computer Science and Economics from Carnegie Mellon University, an M.S. in Information Technology – Software Engineering from Carnegie Mellon University, as well as a Masters in Business Administration from Johns Hopkins University. His approach to personal finance is that of an engineer, breaking down complex subjects into bite-sized easily understood concepts that you can use in your daily life.
One of his favorite tools (here’s my treasure chest of tools,, everything I use) is Personal Capital, which enables him to manage his finances in just 15-minutes each month. They also offer financial planning, such as a Retirement Planning Tool that can tell you if you’re on track to retire when you want. It’s free.
He is also diversifying his investment portfolio by adding a little bit of real estate. But not rental homes, because he doesn’t want a second job, it’s diversified small investments in a few commercial properties and farms in Illinois, Louisiana, and California through AcreTrader.
Recently, he’s invested in a few pieces of art on Masterworks too.
Opinions expressed here are the author’s alone, not those of any bank or financial institution. This content has not been reviewed, approved or otherwise endorsed by any of these entities.
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